Role: Lead Producer
Produced an integrated segment in partnership with Macy’s, valued at $500K, translating Oscars red carpet looks into accessible fashion for viewers. Directed crews on set, coordinated with talent and client teams under tight deadlines, and ensured all branded assets were delivered on time. Scripted and collaborated in post-production to align editorial storytelling with brand objectives. The campaign drove renewed multi-platform activations across Disney/ABC, and Macy’s returned the following year, where I produced the follow-up integration.

Role: Lead Producer
Produced a branded partnership segment highlighting TikTok’s API Heritage Month Visionary Voices, spotlighting high-profile creators. Coordinated with TikTok’s teams and managed logistics under tight deadlines, directing in-studio for live segment and ensuring branded assets were integrated seamlessly into the final cut. Scripted and collaborated with editors to craft a piece that celebrated culture and community, while building continuity across TikTok’s broader creator storytelling initiatives.

Role: Lead Producer
Led production of a high-profile branded segment with Apple, coordinating logistics and directing on set with a senior Apple executive. Managed assets and approvals under a tight turnaround, scripting and collaborating with an editor in post to showcase the Vision Pro launch. Delivered a polished, broadcast-ready feature that balanced editorial insight with brand messaging for maximum impact.