Bretman Rock: Redefining Beauty and Authenticity

Role: Lead Producer
Pitched and produced this feature on Bretman Rock, leading research and preparing interview questions for the correspondent. Directed crews on set, oversaw set design, and coordinated with Bretman’s team throughout production. Sourced a local Filipino restaurant as a filming location, collaborating with the chef to design food elements for the shoot. Scripted the piece and partnered with editors in post-production to deliver a segment that celebrated self-expression, culture, and identity.

Patrick Ta: Met Gala Makeup Looks

Role: Producer/Model

A live demo with celebrity makeup artist Patrick Ta, featuring his signature makeup techniques and product line ahead of Met Gala '25. I modeled in the segment and supported pre- and post-production, coordinating with talent and internal teams.

AAPI Makeup Moguls: The Brands Shaping the Beauty Industry

Role: Lead Producer

Pitched and produced a segment spotlighting AAPI founders behind viral beauty brands. Booked all featured entrepreneurs and sourced TikTok videos to support the narrative. Conducted CEO interviews, scripted the piece, and worked closely with editors in post-production to create a polished, culturally resonant story that highlighted the intersection of representation, community, and industry influence.

Oscars x Macy’s: Red Carpet Meets Morning TV

Role: Lead Producer
Produced an integrated segment in partnership with Macy’s, valued at $500K, translating Oscars red carpet looks into accessible fashion for viewers. Directed crews on set, coordinated with talent and client teams under tight deadlines, and ensured all branded assets were delivered on time. Scripted and collaborated in post-production to align editorial storytelling with brand objectives. The campaign drove renewed multi-platform activations across Disney/ABC, and Macy’s returned the following year, where I produced the follow-up integration.