Bites of the Internet: Viral Food, Beauty & Culture Moments
Bretman Rock: Redefining Beauty and Authenticity
Role: Lead Producer
Pitched and produced this feature on Bretman Rock, leading research and preparing interview questions for the correspondent. Directed crews on set, oversaw set design, and coordinated with Bretman’s team throughout production. Sourced a local Filipino restaurant as a filming location, collaborating with the chef to design food elements for the shoot. Scripted the piece and partnered with editors in post-production to deliver a segment that celebrated self-expression, culture, and identity.
Soda Bar Sensation: The Small Business Winning Over TikTok
Role: Lead Producer
Produced a feature on a Denver soda shop turned viral sensation, coordinating all logistics and interviewing subjects on location. Scripted the segment, sourced supporting elements, and partnered with editors in post-production to deliver a polished story on how social media transformed a small business into a national destination.
Cooking With the Leungs: From Blog to Bestseller
Role: Lead Producer
Produced an on-location feature with the Leung family, founders of the food blog The Woks of Life, as they launched their first cookbook of favorite home-cooked meals and traditional Chinese recipes. Filmed an immersive cooking demo in the family’s kitchen while capturing their personal stories, weaving together food, culture, and legacy. Managed logistics and direction on set, then partnered with editors to deliver a segment that highlighted both the family’s recipes and the cultural heritage shaping their work.
Newt Nguyen: From TikTok to the Kitchen
Role: Producer
Pitched and produced a live in-studio segment with TikTok food creator Newt Nguyen. Prepped Newt ahead of the broadcast, gathered all segment assets, and collaborated with set designers to stage a polished food display for air. Walked him step-by-step through the live hit to ensure a seamless and engaging on-camera experience that brought his viral recipes to morning TV.
TikTok: API Heritage Month
Role: Lead Producer
Produced a branded partnership segment for TikTok’s API Heritage Month Visionary Voices, spotlighting high-profile creators and celebrating culture and community. Directed in-studio for a live cooking segment alongside food designers to ensure flawless execution, while coordinating with TikTok teams to manage logistics and integrate branded assets seamlessly under tight deadlines. Scripted and collaborated with editors to deliver a final piece that aligned with TikTok’s broader creator storytelling initiatives and built continuity across their brand voice.
Charcuterie Chalet: The Festive Food Trend You Need to Try
Role: Lead Producer
Coordinated logistics and self-shot the piece, ensuring audio, videos, and lighting were optimized on set. Directed the correspondent, scripted the segment, and sourced TikTok videos, securing clearances directly from creators. Collaborated with editors in post-production to deliver a festive, trend-forward feature that blended digital culture with lifestyle storytelling.
AAPI Makeup Moguls: The Brands Shaping the Beauty Industry
Role: Lead Producer
Pitched and produced a segment spotlighting AAPI founders behind viral beauty brands. Booked all featured entrepreneurs and sourced TikTok videos to support the narrative. Conducted CEO interviews, scripted the piece, and worked closely with editors in post-production to create a polished, culturally resonant story that highlighted the intersection of representation, community, and industry influence.
Honoring Black Creators on TikTok
Role: Lead Producer
Produced a branded partnership feature with TikTok, celebrating the creativity and influence of Black creators. Scripted the segment, sourced all supporting elements, and collaborated with editors in post-production to ensure a seamless final cut that highlighted voices shaping culture both on and beyond the app.


