Role: Lead Producer
Pitched and produced this feature on Bretman Rock, leading research and preparing interview questions for the correspondent. Directed crews on set, oversaw set design, and coordinated with Bretman’s team throughout production. Sourced a local Filipino restaurant as a filming location, collaborating with the chef to design food elements for the shoot. Scripted the piece and partnered with editors in post-production to deliver a segment that celebrated self-expression, culture, and identity.

Role: Lead Producer

Produced a branded partnership segment highlighting TikTok’s API Heritage Month Visionary Voices, spotlighting high-profile creators. Coordinated with TikTok’s teams and managed logistics under tight deadlines, directing in-studio for live segment and ensuring branded assets were integrated seamlessly into the final cut. Scripted and collaborated with editors to craft a piece that celebrated culture and community, while building continuity across TikTok’s broader creator storytelling initiatives.

Role: Lead Producer
Produced a feature on a Denver soda shop turned viral sensation, coordinating all logistics and interviewing subjects on location. Scripted the segment, sourced supporting elements, and partnered with editors in post-production to deliver a polished story on how social media transformed a small business into a national destination.

Role: Producer

Pitched and produced a live in-studio segment with TikTok food creator Newt Nguyen. Prepped Newt ahead of the broadcast, gathered all segment assets, and collaborated with set designers to stage a polished food display for air. Walked him step-by-step through the live hit to ensure a seamless and engaging on-camera experience that brought his viral recipes to morning TV.

Role: Lead Producer

Pitched and produced a segment spotlighting AAPI founders behind viral beauty brands. Booked all featured entrepreneurs and sourced TikTok videos to support the narrative. Conducted CEO interviews, scripted the piece, and worked closely with editors in post-production to create a polished, culturally resonant story that highlighted the intersection of representation, community, and industry influence.

Role: Lead Producer
Coordinated logistics and self-shot the piece, ensuring audio, videos, and lighting were optimized on set. Directed the correspondent, scripted the segment, and sourced TikTok videos, securing clearances directly from creators. Collaborated with editors in post-production to deliver a festive, trend-forward feature that blended digital culture with lifestyle storytelling.

Role: Lead Producer
Produced a branded partnership feature with TikTok, celebrating the creativity and influence of Black creators. Scripted the segment, sourced all supporting elements, and collaborated with editors in post-production to ensure a seamless final cut that highlighted voices shaping culture both on and beyond the app.