top of page
Brand & Product

Apple Vision Pro: A First Look at the Future

A branded editorial feature introducing Apple Vision Pro to a national audience (13M+ weekly viewers), designed to clearly explain the product’s capabilities and real-world applications.

​

  • Led production of a high-profile branded segment in partnership with Apple.

  • Coordinated logistics and directed crews and talent on set, including with a senior Apple executive, Deirdre O'Brien.

  • Scripted piece, managed approvals, and assets under a tight turnaround

  • Collaborated with editors in post to best showcase the product and its use

Oscars x Macy’s: Red Carpet Dupes

A high-profile integrated production translating Oscars red carpet fashion into a clear, shoppable experience for viewers across broadcast, digital, and social platforms.​

​

Part of a $500K multi-platform campaign that drove viewers from broadcast to digital commerce and led to a renewed partnership the following year.

​​

  • Pitched and scripted the segment under a fast turnaround deadline

  • Led on-set production, directing crews and talent - serving as primary liaison between brand and editorial teams

  • Coordinated with social teams to capture day-of content and align broadcast, digital, and social assets

  • Collaborated closely with editors in post, carrying the piece through final delivery and air

TikTok: AANHPI Heritage Month x Visionary Voices

A branded partnership segment spotlighting TikTok’s AANHPI Heritage Month and Visionary Voices, highlighting creators through culture-driven storytelling.

​

  • Produced a branded partnership segment under tight deadlines

  • Coordinated with TikTok’s internal teams and directed in-studio production

  • Managed influencer talent, logistics, and branded integrations for live and taped elements

  • Collaborated with editors to ensure seamless integration across platforms

​

Charcuterie Chalet: The Festive Food Trend You Need to Try

A trend-driven lifestyle segment spotlighting the viral “charcuterie chalet” phenomenon, translating TikTok-first food culture into a polished feature with a seasonal hook.

​

  • Coordinated logistics, self-shot the piece - ensuring audio, lighting, and video quality were optimized on set.

  • Directed the correspondent, cleared music for the piece, and scripted the video to explain the trend and its appeal clearly.

  • Sourced TikTok videos and secured clearances directly from creators.

  • Collaborated with editors in post-production to deliver a festive, trend-forward feature blending digital culture with lifestyle storytelling.

As Food Prices Surge, Bread Machine Purchases Are on the Rise

A timely lifestyle segment examining the resurgence of bread machines amid rising grocery costs, translating a consumer savings trend into clear, practical buying guidance for viewers.​

​

  • Scripted and self-shot the segment, ensuring audio, lighting, and visual quality were optimized on set.

  • Booked and coordinated interviews with guests, managing logistics and on-set direction.

  • Cleared and sourced social media content to support/feature in video.

  • Collaborated with editors in post-production to deliver a consumer-focused feature with actionable takeaways.

Sleepy Girl Mocktail: The Viral Drink Taking Over TikTok

A trend-driven lifestyle segment unpacking the viral “Sleepy Girl Mocktail,” blending internet culture with expert-backed insight to explain the drink’s popularity, ingredients, and potential sleep benefits.

​

  • Produced the segment end-to-end, writing the script, shaping a clear, accessible narrative around a viral wellness trend.

  • Interviewed experts and guests to contextualize the trend with credible, consumer-friendly guidance.

  • Collaborated with editors in post-production to deliver a polished feature, balancing social media buzz with responsible reporting.

Siete Foods x GMA: La Eskinna Surprise

A branded storytelling segment spotlighting La Eskinna, a family-owned Mexican street food business, in partnership with Siete Foods, celebrating entrepreneurship, culture, and community through an on-air surprise.​

​

  • Led end-to-end coordination with the Siete Foods team to shape the story and creative approach

  • Produced a live surprise reveal, including logistics, timing, and virtual execution of a $50,000 grant

  • Managed talent, family participants, and brand stakeholders to ensure a seamless, authentic moment

  • Developed the narrative arc highlighting the Sotelo family’s journey and community impact

  • Collaborated cross-functionally with production and editorial teams to bring the segment to air

​

bottom of page