Brand & Product
Apple Vision Pro: A First Look at the Future
A branded editorial feature introducing Apple Vision Pro to a national audience (13M+ weekly viewers), designed to clearly explain the product’s capabilities and real-world applications.
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Led production of a high-profile branded segment in partnership with Apple.
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Coordinated logistics and directed crews and talent on set, including with a senior Apple executive, Deirdre O'Brien.
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Scripted piece, managed approvals, and assets under a tight turnaround
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Collaborated with editors in post to best showcase the product and its use
Oscars x Macy’s: Red Carpet Dupes
A high-profile integrated production translating Oscars red carpet fashion into a clear, shoppable experience for viewers across broadcast, digital, and social platforms.​
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Part of a $500K multi-platform campaign that drove viewers from broadcast to digital commerce and led to a renewed partnership the following year.
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Pitched and scripted the segment under a fast turnaround deadline
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Led on-set production, directing crews and talent - serving as primary liaison between brand and editorial teams
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Coordinated with social teams to capture day-of content and align broadcast, digital, and social assets
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Collaborated closely with editors in post, carrying the piece through final delivery and air
TikTok: AANHPI Heritage Month x Visionary Voices
A branded partnership segment spotlighting TikTok’s AANHPI Heritage Month and Visionary Voices, highlighting creators through culture-driven storytelling.
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Produced a branded partnership segment under tight deadlines
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Coordinated with TikTok’s internal teams and directed in-studio production
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Managed influencer talent, logistics, and branded integrations for live and taped elements
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Collaborated with editors to ensure seamless integration across platforms
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