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Brand & Product

Premier League x NBC Sports:
Find Your Match

An experiential brand activation bringing Premier League fans together in New York City for NBC Sports’ “Find Your Match,” designed to help fans discover the Premier League club that best matched their personality and fandom.​

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  • Served as on-site producer and primary client point of contact for Two Circles, managing client communications and leading production from setup through wrap

  • Managed a four-person production crew across video, photography, and social, coordinating coverage of the activation and guest interviews

  • Directed and conducted on-site interviews with high-profile talent and influencers, including New York Knicks player Miles McBride

  • Partnered with videographers and the editor to align content capture with the shot list, creative priorities, and final social deliverables

Apple Vision Pro: A First Look at the Future

A branded editorial feature introducing Apple Vision Pro to a national audience (13M+ weekly viewers), designed to clearly explain the product’s capabilities and real-world applications.

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  • Led production of a high-profile branded segment in partnership with Apple.

  • Coordinated logistics and directed crews and talent on set, including with a senior Apple executive, Deirdre O'Brien.

  • Scripted piece, managed approvals, and assets under a tight turnaround

  • Collaborated with editors in post to best showcase the product and its use

Oscars x Macy’s: Red Carpet Dupes

A high-profile integrated production translating Oscars red carpet fashion into a clear, shoppable experience for viewers across broadcast, digital, and social platforms.​

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Part of a $500K multi-platform campaign that drove viewers from broadcast to digital commerce and led to a renewed partnership the following year.

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  • Pitched and scripted the segment under a fast turnaround deadline

  • Led on-set production, directing crews and talent - serving as primary liaison between brand and editorial teams

  • Coordinated with social teams to capture day-of content and align broadcast, digital, and social assets

  • Collaborated closely with editors in post, carrying the piece through final delivery and air

TikTok: AANHPI Heritage Month x Visionary Voices

A branded partnership segment spotlighting TikTok’s AANHPI Heritage Month and Visionary Voices, highlighting creators through culture-driven storytelling.

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  • Produced a branded partnership segment under tight deadlines

  • Coordinated with TikTok’s internal teams and directed in-studio production

  • Managed influencer talent, logistics, and branded integrations for live and taped elements

  • Collaborated with editors to ensure seamless integration across platforms

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Siete Foods x GMA: La Eskinna Surprise

A branded storytelling segment spotlighting La Eskinna, a family-owned Mexican street food business, in partnership with Siete Foods, celebrating entrepreneurship, culture, and community through an on-air surprise.​

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  • Led end-to-end coordination with the Siete Foods team to shape the story and creative approach

  • Produced a live surprise reveal, including logistics, timing, and virtual execution of a $50,000 grant

  • Managed talent, family participants, and brand stakeholders to ensure a seamless, authentic moment

  • Developed the narrative arc highlighting the Sotelo family’s journey and community impact

  • Collaborated cross-functionally with production and editorial teams to bring the segment to air

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Charcuterie Chalet: The Festive Food Trend You Need to Try

A trend-driven lifestyle segment spotlighting the viral “charcuterie chalet” phenomenon, translating TikTok-first food culture into a polished feature with a seasonal hook.

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  • Coordinated logistics, self-shot the piece - ensuring audio, lighting, and video quality were optimized on set.

  • Directed the correspondent, cleared music for the piece, and scripted the video to explain the trend and its appeal clearly.

  • Sourced TikTok videos and secured clearances directly from creators.

  • Collaborated with editors in post-production to deliver a festive, trend-forward feature blending digital culture with lifestyle storytelling.

As Food Prices Surge, Bread Machine Purchases Are on the Rise

A timely lifestyle segment examining the resurgence of bread machines amid rising grocery costs, translating a consumer savings trend into clear, practical buying guidance for viewers.​

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  • Scripted and self-shot the segment, ensuring audio, lighting, and visual quality were optimized on set.

  • Booked and coordinated interviews with guests, managing logistics and on-set direction.

  • Cleared and sourced social media content to support/feature in video.

  • Collaborated with editors in post-production to deliver a consumer-focused feature with actionable takeaways.

Sleepy Girl Mocktail: The Viral Drink Taking Over TikTok

A trend-driven lifestyle segment unpacking the viral “Sleepy Girl Mocktail,” blending internet culture with expert-backed insight to explain the drink’s popularity, ingredients, and potential sleep benefits.

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  • Produced the segment end-to-end, writing the script, shaping a clear, accessible narrative around a viral wellness trend.

  • Interviewed experts and guests to contextualize the trend with credible, consumer-friendly guidance.

  • Collaborated with editors in post-production to deliver a polished feature, balancing social media buzz with responsible reporting.

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